Director of Marketing

Serving as the operational leader of the marketing department, the Director translates high-level strategy into clear, actionable plans and ensures the timely, effective delivery of initiatives that drive attendance, engagement, and revenue. This position is responsible for prioritizing marketing efforts and managing budget allocations to align with organizational goals, while ensuring seamless coordination across internal teams, affiliated business units, and partner organizations.

Requirements

• Translate strategic direction from the Senior Director of Sales & Marketing into actionable marketing plans, campaign strategies, and execution timelines
• Provide leadership, coaching, and performance management for the Marketing team, establishing clear priorities, workflows, and accountability
• Develop, manage, and monitor marketing budgets, ensuring effective allocation of resources and alignment with business objectives
• Oversee brand execution across all channels, ensuring consistency in messaging, creative output, and guest-facing communications
• Oversee execution of digital marketing efforts, including website content, email marketing, social media, and third-party platforms
• Manage the implementation and performance of the resort’s loyalty program, ensuring alignment with marketing campaigns and compliance standards
• Collaborate with Tribal Government to ensure alignment on public relations or crisis-based communications
• Maintain awareness of market trends, competitive landscape, and tourism dynamics to inform execution and decision-making
• Perform other duties as assigned