Senior Director of Marketing

Packback's mission is to empower every student to be fearlessly curious and find their unique voice. The Senior Director of Marketing will lead the marketing function, owning narrative, content, and product marketing, while guiding a high-performing team responsible for demand generation and marketing operations.

Requirements

• 8–12+ years in B2B SaaS marketing, with experience across product marketing and content strategy
• Familiarity with CRM and marketing automation tools (Salesforce, HubSpot)
• Proven ability to define positioning and bring products to market effectively
• Experience building or evolving a brand and positioning within an emerging or competitive category
• Experience leveraging customer insights and voice-of-customer data to inform messaging, positioning, and content
• Experience hiring, developing, and managing high-performing marketing teams
• Experience leading or overseeing demand generation and pipeline performance
• Background in EdTech, higher education, or mission-driven SaaS is a strong plus
• Strong product marketing instincts with the ability to translate complexity into clear value
• Experience building and scaling content and thought leadership programs
• Hands-on approach: comfortable writing, shaping messaging, and guiding execution
• Analytical enough to understand funnel performance and connect marketing to revenue
• Strong cross-functional collaborator across Product, Sales, RevOps, and Customer Success

Benefits

• 12 weeks of paid leave for welcoming new children
• Multiple Health and Welfare Benefit Options (Medical, Dental, Vision)
• 401k plan (with employer matching)
• Flexible + Remote Work Opportunities
• Unlimited Paid Time Off (PTO)
• Employer Assistance Program (EAP)
• Calm and DoorDash subscriptions