Sr Manager, CRM & Personalization
Panera BreadNewton, Massachusetts, United States
Posted March 3, 2026
119634 - 143561 USD
Full Time
About the Company
Panera believes that good food can bring out the best in all of us—food served in a warm, welcoming environment, by people who care, through a frictionless customer experience.
Job Description
We are looking for a Sr. Manager of CRM & Personalization to lead our personalization and lifecycle marketing strategies, leveraging our rich loyalty data to drive acquisition, retention and loyalty across customer lifestages.
Requirements
- Define and lead the personalization strategy across lifecycle stages and customer segments to drive retention and engagement
- Activate AI-powered personalization and orchestration across email, push, app, web, and kiosk experiences
- Collaborate with cross-functional partners to deliver high quality and timely execution of campaigns
Benefits
- Competitive Pay ($119,634 to $143,561 annually)
