Associate Director, Lifecycle Marketing

Paperless Post is seeking an analytical, data-driven Associate Director, Lifecycle Marketing to join our small, results-oriented Growth Marketing team. This role blends technical and creative thinking to build an outstanding customer experience through lifecycle marketing strategies and channels.

Requirements

• Develop a CRM strategy to optimize the customer journey and execute high-impact initiatives that drive acquisition, retention, engagement and loyalty
• Build email marketing strategies and testing roadmaps tailored to audience segments and lifecycle stages
• Significantly expand our triggered email program, auditing and rebuilding existing behavioral, transactional and lifecycle flows
• Identify, pilot and scale AI-powered capabilities across the email channel, including predictive segmentation, send-time optimization, and dynamic content personalization

Benefits

• Fully paid medical, dental, and vision benefits
• Equity component
• Options for fully paid medical, dental, and vision benefits