Director of Lifecycle Marketing (Email & SMS - Direct Response)
Truly Free HomeTraverse City, Michigan, United States
Posted April 6, 2026
120000 - 150000 USD
Full Time
About the Company
A high-growth DTC CPG brand built on direct response marketing, subscription-driven revenue, and customer lifetime value expansion.
Job Description
We are seeking a Director of Lifecycle Marketing who operates at the intersection of technical execution, persuasive messaging, and data-driven optimization. This role owns Email and SMS as a primary revenue channel, with accountability for driving 30–40% of total company revenue through lifecycle marketing.
Requirements
- 6–10+ years in lifecycle, CRM, or retention marketing in a DTC CPG or subscription business
- Proven experience managing large-scale lists (2–3M+ subscribers) or multiple segmented lists
- Demonstrated success driving 30%+ of company revenue from Email/SMS
- Deep, hands-on expertise in Klaviyo (flows, segmentation, deliverability, reporting)
- Strong background in direct response marketing (copy, offers, conversion strategy)
- Experience owning subscription performance and retention optimization
- Strong technical fluency
- Analytical mindset with ability to translate data into action quickly
- Ability to operate both strategically and tactically (player-coach)
Benefits
- Competitive base salary
- Performance bonus tied directly to Email/SMS revenue contribution and subscription growth and retention metrics
