Our client is seeking a Digital Marketing Manager (B2B) to lead and scale the company’s marketing strategy across all channels. This role blends strategic leadership with hands-on execution and is ideal for a growth-minded marketer who thrives in fast-paced environments, understands modern B2B marketing, and can drive measurable business impact across paid, organic, outbound, and brand initiatives.
Requirements
- Develop and execute a holistic B2B marketing strategy focused on growth and brand awareness
- Own the marketing funnel end-to-end, including demand generation, lead nurturing, and positioning
- Align marketing initiatives closely with leadership and sales revenue goals
- Build, manage, and mentor high-performing marketing resources, contractors, or teams
- Continuously identify opportunities to improve acquisition, conversion, and retention strategies
- Lead and optimize campaigns across: paid media, SEO, social media, email marketing, outbound campaigns, partnerships and collaborations
- Manage and allocate budgets effectively to maximize ROI and performance
- Oversee campaign messaging, positioning, and creative direction across all channels
- Ensure brand consistency across every customer touchpoint
- Launch and manage campaigns designed to attract, engage, and convert qualified leads
- Test and experiment with new acquisition channels, messaging, and growth tactics
- Optimize funnel performance using A/B testing, performance analysis, and conversion data
- Collaborate with content, design, sales, and technical teams to ensure cohesive execution
- Monitor pipeline quality and adjust strategies based on lead performance and revenue outcomes
- Track and analyze KPIs including: MQLs and SQLs, CAC, marketing ROI, traffic and conversion rates, lead-to-opportunity conversion
- Build actionable reporting dashboards and performance summaries
- Present recommendations and strategic insights to leadership regularly
- Use data-driven decision making to continuously improve performance across channels
Benefits
- Paid Time Off
- 401k Matching
- Retirement Plan
- Visa Sponsorship
- Four Day Work Week
- Generous Parental Leave
- Tuition Reimbursement
- Relocation Assistance
