We are seeking a Digital Marketing Manager (B2B) to lead and scale the company's marketing strategy across paid, organic, outbound, and brand channels.
Requirements
- Develop and execute a comprehensive B2B marketing strategy aligned with company growth goals
- Own the marketing funnel end-to-end, from awareness and demand generation through lead nurturing and conversion
- Partner closely with leadership and sales teams to align marketing initiatives with revenue objectives
- Build, manage, and mentor high-performing marketing resources, agencies, or contractors as needed
- Identify scalable growth opportunities across acquisition, retention, and brand channels
- Lead and optimize multi-channel marketing campaigns across paid media, SEO, outbound, email marketing, social media, partnerships, and content
- Manage budgets and allocate spend strategically to maximize ROI and efficiency
- Oversee campaign messaging, positioning, and creative direction to maintain brand consistency
- Launch and manage performance-driven campaigns focused on pipeline growth and customer acquisition
- Test new acquisition channels, campaign structures, audiences, and messaging to improve results
- Track and analyze campaign performance metrics including CAC, CPL, ROAS, conversion rates, traffic, MQLs, SQLs, and revenue attribution
- Build dashboards and reports using platforms such as HubSpot, Google Analytics, Looker Studio, or other analytics tools
- Use data-driven insights to refine targeting, messaging, budget allocation, and campaign strategy
- Present actionable recommendations and performance updates to leadership regularly
- Continuously optimize campaigns through A/B testing and experimentation
- Collaborate with content, design, and technical teams to ensure cohesive execution across channels
- Guide messaging strategy and brand positioning to strengthen market visibility and engagement
- Support content initiatives including blogs, landing pages, outbound messaging, and campaign assets
- Ensure all marketing efforts align with brand voice, customer pain points, and business objectives
- Work closely with sales teams to improve lead quality, funnel conversion, and campaign alignment
- Coordinate with operations and product stakeholders to ensure marketing supports business priorities
- Contribute to broader growth strategy discussions and go-to-market initiatives
Benefits
- Generous Paid Time Off
- 401k Matching
- Retirement Plan
- Visa Sponsorship
- Four Day Work Week
- Generous Parental Leave
- Tuition Reimbursement
- Relocation Assistance
