Marketing Automation Specialist

Design, implement, and optimize automated marketing campaigns, manage workflows, lead scoring, segmentation, and reporting across marketing automation platforms.

Requirements

• Automation Workflows: Build and optimize automated nurture sequences, drip campaigns, and triggered workflows.
• Email Marketing: Design, test, and deploy email campaigns using platforms such as HubSpot, Marketo, Pardot, ActiveCampaign, or Klaviyo.
• CRM & Sales Alignment: Sync automation platforms with CRMs (Salesforce, HubSpot CRM, Zoho) for lead routing.
• Data Management & Segmentation: Clean and maintain lead databases, removing duplicates and outdated contacts.
• Analytics & Reporting: Monitor campaign performance (open, CTR, conversion, revenue impact).

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Paid time off
• 401k plan
• Professional development opportunities