Performance Marketing Manager (Remote)

We’re hiring a Performance Marketing Manager who knows how to turn budget into pipeline. This is not a “set it and forget it” role. You’ll own strategy, execution, and optimization across paid channels — with clear accountability for results.

Requirements

• Build and manage performance campaigns across Google Ads, Meta, LinkedIn, X (Twitter), Reddit, TikTok, and other paid channels.
• Design full-funnel strategies for B2B lead generation and sales growth.
• Launch campaigns from scratch — structure, targeting, tracking, creative direction, and optimization.
• Write high-converting ad copy and collaborate on creative production.
• Align messaging across paid, organic, and content efforts.
• Monitor campaigns daily and make proactive adjustments.
• Run structured A/B tests across creatives, audiences, bidding strategies, and landing pages.
• Optimize budgets, bids, and targeting to improve CPA and ROAS.
• Identify scaling opportunities while maintaining efficiency.
• Track and analyze performance metrics: CTR, CPC, CPL, CPA, ROAS, CVR.
• Use Google Analytics, Tag Manager, and platform dashboards to evaluate attribution and funnel performance.
• Build clear performance reports with insights — not just numbers.
• Translate data into actionable strategy shifts.
• Work closely with marketing and sales to align campaigns with revenue goals.
• Provide data-backed creative feedback to improve messaging and visuals.
• Contribute to broader growth initiatives across paid, content, and lifecycle marketing.

Benefits

• Health Insurance
• Paid Time Off
• Stock Options
• 401k Matching