Brand Marketing Director

The Brand Marketing Director is responsible for defining, building, and scaling PayJoy's brand perception globally by developing and executing the brand strategy, visual and verbal identity, and integrated cross-channel campaigns.

Requirements

• Define, build, and scale how the world perceives PayJoy.
• Develop the brand strategy, visual and verbal identity systems, and brand campaigns.
• Balance data with creativity, storytelling with performance, to establish the foundations for a world-class brand function.
• Create a measurably effective brand function with KPIs for brand health (awareness, consideration, preference).
• Define and articulate PayJoy ́’s brand positioning, purpose, and value proposition across audiences and markets.
• Create the PayJoy brand architecture, messaging framework, tone of voice, and visual identity guidelines.
• Lead the conception and execution of cross-channel campaigns to drive awareness and trust.
• Collaborate with Product Marketing, Growth, Design, and Communications to ensure brand consistency and coherence across every touchpoint.
• Translate the company’s mission and impact into compelling narratives for investors, partners, and customers.

Benefits

• Local benefits depending on the country of hire
• Company-funded health insurance for employee and immediate family
• Company-funded employee life and disability insurance
• Paid vacation days, unlimited sick leave
• $2,000 USD annual Co-working travel perk
• $2,000 USD annual Professional Development perk
• Phone finance, headphone benefit, home office equipment allowance and wellness perks
• Catered lunches