Marketing Operations Specialist

Payscale is seeking a Marketing Operations Specialist to join their marketing operations team. The ideal candidate will be detail-oriented and technically proficient in Marketo, with 2+ years of hands-on experience in Marketing Operations or a similar role. The role involves building, QA, and launching Marketo programs, managing program and campaign statuses, and optimizing audience segments and smart lists.

Requirements

• 2+ years of hands-on experience in Marketing Operations or a similar role
• Proficiency in Marketo including program building, smart campaigns, tokens, segmentation, engagement/nurture streams
• Working knowledge of Salesforce CRM including campaign objects, lead/contact records, and campaign member statuses
• Strong understanding of email marketing best practices including deliverability, compliance (CAN-SPAM, GDPR), and list management
• Experience building and managing audience segments and smart lists
• High attention to detail with a track record of thorough QA before campaign launches
• Ability to manage multiple concurrent projects and meet deadlines in a fast-paced environment
• Experience with UTM tracking, form strategy, and landing page operations

Benefits

• Flexible paid time off
• 14 Paid Company Holidays
• Comprehensive benefits plan
• 401(k) retirement program with a fully vested immediate company match
• 16 weeks of paid parental leave
• Health Savings Account (HSA) options and company contributions each pay period
• Flexible Spending Account (FSA) options for pre-tax employee allocations
• Annual remote work stipend