Lifecycle Marketing Manager

Peek is a remote-first company seeking a Lifecycle Marketing Manager to develop and execute a comprehensive lifecycle marketing strategy for its B2B SaaS platform, Peek Pro, to drive deep partner engagement, accelerate product adoption, and ensure long-term retention.

Requirements

• 5+ years of experience in a lifecycle, customer, or product marketing role, preferably within a B2B SaaS company.
• Demonstrated experience with agentic AI tools and modern marketing automation to create intelligent, autonomous customer journeys.
• Proven track record of developing and executing successful marketing programs that drive customer retention, adoption, and upsell.
• Ability to translate product features into clear partner value, driving revenue uplift and faster time-to-value.
• Hands-on experience with marketing automation platforms and CRM systems.
• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
• Proven cross-functional partner to Product and Customer Success on retention and expansion goals.
• Excellent written and verbal communication skills, with a knack for crafting compelling and empathetic copy.

Benefits

• Equal-opportunity employer
• Disability accommodation available