Director, CRM

PENN Entertainment, Inc. is seeking a Director, CRM to lead the development, execution, and management of the CRM strategy, including automated segmented lifecycle campaigns. The role involves analyzing customer data, defining actionable segments, and creating targeted lifetime value/customer life-cycle engagement campaigns and programs.

Requirements

• Bachelor’s degree (B.S./B.A.) in Business Administration, Marketing, or related field
• 8+ years in a digital marketing CRM/lifecycle management role or equivalent combination of education, training and experience
• Adaptable, analytical thinker who can work both strategically as well as in a hands-on executional capacity
• Strong ability to manage simultaneous project streams and thrive in a fast-paced, evolving company environment
• Innovative thinker who looks beyond the immediate competitive set for inspiration and ideas
• Hands-on experience working with a variety of CRM tools
• Demonstrated leadership experience in regulated online gaming or e-commerce marketing not required, but highly regarded
• Excellent people management skills
• Ability to meet deadlines and to work under the pressure of short time constraints
• Must have technical proficiency and knowledge in Microsoft applications (Word, Excel, and Outlook)
• Must have comprehensive knowledge of marketing systems and processes (included but limited to email, SMS, onsite messaging & CMS management, app and web push notifications, etc.)
• Passion for online betting is an asset

Benefits

• Competitive compensation package
• Comprehensive Benefits package
• Fun, relaxed work environment
• Education and conference reimbursements