Director, CRM

PENN Entertainment, Inc. is North America’s leading provider of integrated entertainment, sports content, and casino gaming experiences. We’re always on the lookout for those who are passionate about creating and delivering cutting-edge online gaming and sports media products.

Requirements

• Define and execute end-to-end customer lifecycle strategies across all product verticals
• Develop highly sophisticated personalization at scale, automation, strategic marketing & tech innovation
• Analyze customer data, defining actionable segments and creating targeted lifetime value/customer life-cycle engagement campaigns and programs
• Monitor competitor CRM and loyalty programs, testing and adopting best practices
• Manage and scale the CRM Marketing team
• Develop and enhance KPIs for managing and assessing the success of the CRM marketing channels, campaigns, and programs

Benefits

• Competitive compensation package
• Comprehensive Benefits package
• Fun, relaxed work environment
• Education and conference reimbursements