Brand Manager
Pernod RicardShanghai, China
Posted November 21, 2025
Full Time
About the Company
Pernod Ricard is a convivial, responsible and successful global wine and spirits group and the #1 premium spirits organisation in the world. The Group represents 240 premium brands available in more than 160 countries. We are 18,500 exceptionally talented people worldwide with our own salesforce in 73 countries. Our portfolio is one of the most comprehensive in the market with every major category of wine and spirits, providing Pernod Ricard with a unique competitive advantage. To keep growing our business, transforming our industry and making a positive impact on the world, we believe in the power of human connection. Creating ‘convivialité’ is our business and our raison d’être. As ‘créateurs de convivialité’, our purpose is to turn every social interaction into a genuine, friendly and responsible experience of sharing. We believe there can be no convivialité with excess and strive to be sustainable and responsible at every step, from grain to glass. You must be of legal drinking age to follow and only share with others of age. Enjoy our brands responsibly. UGC policy: https://bit.ly/41XEYbx
Job Description
Develop and execute integrated brand marketing plan to achieve marketing and sales targets, conduct brand and business analysis, and create brand-building initiatives.
Requirements
- Brand and business analysis
- Brand strategy development
- Brand propositions and visual identities
- Adaptive marketing initiatives
- Brand equity enhancement
- Campaign execution
- Financial management
- Stakeholders management
- People Management and Stakeholder Relations