Manager, Web Analytics, Content and User Insights

The Manager, Web Analytics, Content and User Insights will lead the strategy and execution of web analytics, content optimization, and campaign analytics initiatives to enhance Pfizer's digital presence.

Requirements

• Bachelor's degree with at least 4+ years of experience; OR a master's degree with at least 2+ years of experience; OR a PhD with 0+ years of experience; OR an associate's degree with 8+ years of experience; OR a high school diploma (or equivalent) and 10+ years of relevant experience
• 3+ year or more years' experience in media analytics in a professional environment
• Knowledgeable about the pharmaceutical, healthcare, or a related life sciences industry and in their assigned line of business
• Acumen for analyzing data sets and providing actionable insights for executive decision making
• Strong collaboration skills and the ability to work effectively with cross-functional teams
• Experience with web analytics tools such as Adobe Analytics (preferred), Google Analytics, or similar platforms, Adobe Tag Manager, A/B testing platforms, MTA tools, Dynamic Creative Optimization, and AI products

Benefits

• 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
• paid vacation, holiday and personal days
• paid caregiver/parental and medical leave
• health benefits to include medical, prescription drug, dental and vision coverage