Demand Generation Specialist
Plansee GroupCharlotte, North Carolina, United States
Posted May 21, 2026
Full Time
About the Company
The Plansee Group We specialize in the processing of molybdenum and tungsten. Ceratizit processes tungsten carbide into tools. Plansee processes molybdenum and tungsten metals into semifinished products and components. The supply of our key raw materials molybdenum and tungsten is also guaranteed. Global Tungsten & Powders supplies tungsten and tungsten carbide powder both to the Plansee Group as well as to external customers. Molymet supplies molybdenum powder.
Job Description
The Demand Generation Specialist is responsible for designing, executing, and optimizing multi-channel demand generation programs to create qualified pipeline and support new customer acquisition.
Requirements
- Execute demand generation programs aligned with global Go-To-Market campaigns and launches.
- Activate campaigns across digital and offline channels (paid media, email, events, landing pages, webinars).
- Own digital presence across the region: optimize website/landing pages for industrial keywords, manage PPC (Google Ads), and track performance.
- Partner closely with sales engineers, application specialists, and global marketing for campaign alignment and asset sharing.
- Design and manage nurture journeys, lead scoring, and conversion paths.
- Track and report on demand generation KPIs: MQLs, SQLs, pipeline sourced/influenced, CPA, conversion rates.
- Support regional marketing teams with demand gen playbooks and best practices.
Benefits
- Equal Employment Opportunity
- Travel opportunities
