Senior Manager, Lifecycle Marketing
PointUnited States
Posted December 8, 2025
125000 - 172000 USD year
Full Time
About the Company
Point is a real estate company that provides homeowners with access to their home equity.
Job Description
Point is seeking a Senior Manager, Lifecycle Marketing to drive conversion and growth across the full customer journey. The role involves developing a lifecycle marketing strategy, creating and managing targeted campaigns, and partnering with cross-functional teams to deliver measurable business impact.
Requirements
- 8+ years of experience in CRM and lifecycle marketing
- Strong foundation in consumer-facing and financial services environments
- Experience building and executing multi-channel lifecycle campaigns
- Deep expertise in lifecycle marketing frameworks
- Strong analytical and data skills
- Hands-on experience with marketing automation and CRM platforms
- SQL proficiency
- Proven ability to manage creative development, testing, and production workflows
- Strong project management, communication, and collaboration skills
Benefits
- Generous health benefits
- Unlimited paid time off
- Flexible remote and onsite work
- Fully paid parental leave
- Equity
- Financial wellness
- Extra work/life benefits
