Polsinelli is seeking a Regional Marketing Manager to support our Dallas, Houston and Fort Worth offices. The successful candidate will work with the Director of Regional Marketing and on the ground with our Office Managing Partners (OMP) to develop the strategic direction of the office and ensure that this direction aligns with and complements Polsinelli’s firm-wide and practice-specific marketing efforts.
Requirements
- Serve as marketing lead to assigned office
- Lead and manage the development and execution of a local marketing strategy in partnership with the Office Managing Partner and Senior Regional Marketing Manager
- Understand the “driver” practices in each market and propose activities, thought leadership, and present client and prospective client engagement opportunities for local attorneys in these areas
- Manage office marketing budgets and help actualize the goals aligned to the local marketing strategy in partnership with the Office Managing Partner and Senior Regional Marketing Manager
- Lead the development, coordination, and tracking of high-level partnerships with brand-enhancing local professional and civic organizations, industry associations, and educational institutions
- Have an awareness of office clients, their roles in our events, and their involvement within the community, with a focus on “dot-connecting” to foster stronger engagement and collaboration
- Manage office and community engagements and sponsorships that will generate leads and partnerships with attorneys
- Have a deep understanding of each target practice in assigned market(s) and the competitive position, including knowing top clients and prospective clients
- Partner with the Marketing team on targeted list development, client communications, and promotion
- Manage local surveys and submissions
- Keep abreast of both legal and business markets and “best practices” in legal marketing
- Attend regular shareholder and committee meetings to ensure consistent and effective communication on issues and provide support for opportunities relating to marketing and brand awareness
- Pitch and proposal support (alongside Department BD Support) including proficient utilization of the firm’s technology and marketing systems to manage and incorporate optimal processes and support of Department Marketing goals
- Monitor the firm’s external website, including office pages and attorney bios, working closely with Department Marketing team on practice group and industry page updates
- Lead the planning and execution of all office summer associate events and manage to the prescribed budget
- Collaborate with other departments on firmwide initiatives (Polsinelli PROUD, Alumni Program, Client Feedback Program)
- Coordinate new attorney onboarding activities to facilitate a smooth transition from the local level (bios, headshots, PR, marketing orientation, etc.)
- Work together with local Office Administrators and Legal Administrative Assistants to plan and provide guidance on internal initiatives that foster company culture, while also identifying opportunities to showcase them publicly
- Other duties as assigned
Benefits
- Generous Paid Time Off
- 401k Matching
- Retirement Plan
- Relocation Assistance
