Programmatic Media Strategist

Power Digital is seeking a Programmatic Media Strategist to join their team. The successful candidate will be responsible for owning the execution, performance, and growth of programmatic within their book of business, working closely with specialists, planning teams, and account teams to develop and execute programmatic strategies effectively.

Requirements

• In-depth knowledge and hands-on-key experience with programmatic advertising platforms, demand-side platforms (DSPs), supply-side platforms (SSPs), and ad exchanges
• Proficiency in data analysis and the ability to interpret campaign performance metrics, optimize campaigns, and make data-driven decisions
• Understanding of digital marketing principles and strategies across various channels, including mobile, display, video, OTT, CTV, and audio
• Proficient in ad creative best practices (formats, specs, messaging) and audience targeting techniques (demographics, behavioral targeting, retargeting) across various platforms and within the DSP
• Excellent communication, collaboration and organizational skills to work effectively with cross-functional teams, clients, and vendors
• Strong attention to detail in setting up, monitoring, and managing programmatic campaigns
• Familiarity with ad tech tools and platforms, including ad servers, ad verification tools, and ad trafficking systems

Benefits

• Opportunity to work with a dynamic and growth-focused team
• Professional development and growth opportunities
• Flexible work environment
• Competitive salary and benefits package
• Opportunity to work on a variety of campaigns and projects