Senior Programmatic Strategist

Senior Programmatic Strategist role at Power Digital, a tech-enabled growth firm, requires owning programmatic execution, performance, and growth for complex enterprise-level accounts, and possessing an understanding of cross-channel strategy and ad tech tools. Proficiency in spoken and written English is required. A day in the life involves working under pressure, navigating client questions, and communicating effectively with Executives.

Requirements

• 4+ years direct experience managing cross-channel performance marketing campaigns for e-commerce, B2B, and B2C lead generation companies
• Strong business acumen, with the ability to translate quantitative data into actionable business insights and recommendations
• Proven understanding of digital marketing principles and strategies across various channels, including mobile, display, video, OTT, CTV, and audio
• Knowledge of ad creative best practices, including ad formats, specs, and messaging for different platforms
• Proficiency in developing audience targeting techniques, such as demographics, behavioral targeting, and retargeting within programmatic platforms
• Excellent communication, collaboration and organizational skills to work effectively with cross-functional teams, clients, and vendors
• Strong attention to detail in setting up, monitoring, and managing programmatic campaigns
• Expertise in ad tech tools and platforms, including ad servers, ad verification tools, and ad trafficking systems
• Experience managing various projects at once from start to finish and a track record of successfully building working relationships and influencing key decision makers

Benefits

• Generous Paid Time Off
• 401k Matching
• Retirement Plan
• Visa Sponsorship
• Four Day Work Week
• Generous Parental Leave
• Tuition Reimbursement
• Relocation Assistance