Director of Marketing

Responsible for managing an effective casino marketing, entertainment and player development program at Primm Valley Resorts.

Requirements

• Works closely with both property and corporate Marketing personnel to develop the Casino Events Calendar, A-Play and Retail promotions
• Develops promotions to improve trip frequency, increase new player enrollments and casino revenues
• Create mailing, emailing, and telemarketing lists using customer database
• Use in-house player tracking system to analyze data and formulate strategic plans based on this data
• Negotiate media buys and advertising placement
• Leverage advertising dollar to maximize value
• Establish contacts and relationships with both local and out of market media representatives
• Identify digital advertising opportunities to maximize property exposure
• Responsible for gaming floor/arena operations of all music and entertainment on property
• Ensures that the operations team has the necessary training, tools, and resources to accomplish their goals and fulfill their on floor responsibilities i.e. promotion and players club information to liaison with guests
• Develops and maintains all departmental budgets. Responsible for all departmental P & L performances metrics
• Providing leadership, management, and direction for the Casino Marketing teams
• Develop, cultivate and grow the casino database by interacting with customers, developing player relationships by actively engaging in one on one player marketing
• Manage all Marketing employees and managers. Hires, discipline, coach and term.