CRM Executive

The organization is seeking a CRM Executive to drive targeted, data-driven campaigns across all channels, enhancing customer engagement, loyalty, and ROI through marketing automation and personalized communication. The ideal candidate combines strong analytical and CRM platform skills with creativity, commercial awareness, and a passion for delivering exceptional customer experiences.

Requirements

• Participates in the targeting and segmentation of all base campaigns
• Orchestrates all loyalty and coupons related campaigns to improve conversions and ROI, by boosting relevancy on customer needs and journey
• Participates in the preparation, execution, and optimization of targeted CRM campaigns across all channels
• Implements the roadmap to enrich customer data and deliverability of our email campaigns
• Works on Public’s marketing automation platforms, ensuring the execution of an omnichannel automation strategy triggered by customer attributes, transactional data, and behavioral events
• Monitors and drives core customer’s base KPIs like CLV, Purchase Frequency, Contactability

Benefits

• Competitive compensation & benefits package
• Performance-based bonus scheme
• Comprehensive life & health insurance
• Flexible hybrid working model
• Psychological support via a professional helpline for you and your family
• Career growth opportunities in a role that evolves with you
• Valuable experience in a well-known and fast-growing organization
• Continuous learning and upskilling through tailored programs
• Employee Wellness Program – office Pilates & sports teams
• Alternative transportation with company shuttle buses to our offices
• Exclusive access to our employee app, OrangeGen, packed with tools, news & perks