DTC Email & Retention Marketing Specialist

The ideal candidate for this hybrid position will be in the Twin Cities Metro area with the ability to work onsite as needed at the Bloomington Q-Central office. As a DTC Email & Retention Marketing Specialist, you will lead email and retention marketing for QBP’s direct-to-consumer channels, leveraging Klaviyo and related tools to drive engagement, repeat purchases, and long-term customer value.

Requirements

• 2+ years of email marketing experience, ideally in DTC environments.
• Proficiency in Klaviyo, including flows, segmentation, automation, and analytics.
• Experience with multi-channel remarketing (email, SMS, and paid remarketing audiences such as Meta Custom Audiences or Google Customer Match).
• Strong understanding of email marketing best practices, personalization, and customer journey mapping.
• Experience with A/B testing, optimization, and reporting on email performance.
• Ability to translate data into actionable insights to drive revenue growth.
• Experience planning and executing general marketing campaigns and product launches via email.
• Excellent communication skills and ability to collaborate across teams.
• Detail-oriented, organized, and able to manage multiple campaigns simultaneously.

Benefits

• Generous Paid Time Off
• 401k Matching
• Retirement Plan
• Equal Employment Opportunity employer committed to diversity, equity, and inclusion