Content Marketer

Content Marketer job description summary: This role is responsible for creating and scaling high-impact content that fuels brand authority, demand generation, ABM programs, and sales enablement. The Content Marketer will work closely with Growth Marketing, Product Marketing, Sales, and Customer teams to turn ideas, insights, and data into content that drives awareness, engagement, and pipeline.

Requirements

• Develop and execute content across the full funnel, including blogs, whitepapers, case studies, landing pages, email campaigns, sales assets, and social content
• Translate complex product capabilities, industry trends, and customer stories into clear, compelling narratives
• Support demand generation and ABM initiatives with targeted, persona-driven content
• Develop thought leadership content such as research reports, industry guides, and executive-level assets
• Partner with Product Marketing to produce case studies, testimonials, and enablement materials
• Collaborate with Design and Digital Marketing to ensure content is visually strong, on-brand, and optimized for performance
• Maintain and evolve Raintree's content voice to be confident, approachable, and trusted
• Track content performance and continuously optimize based on engagement, conversion, and pipeline impact

Benefits

• Remote Work/Work From Home
• Paid Time Off/11 Paid Holidays/Year-End Holiday Break
• Health, Dental, Vision, HSA/FSA
• 401K with Company Match
• Disability & Life Insurance
• Employee Assistance Program
• Paid Parental Leave