Senior Marketing Specialist

The Senior Marketing Specialist is responsible for driving buyer demand generation and growth through the development, implementation, management and measurement of multi-platform, multi-channel buyer campaigns. This role will provide awareness to the entire marketing department on industry demand, trends and specifications.

Requirements

• Compiles and analyzes performance metrics to assess deficiency on demand, and proactively manages an iterative process with marketing organization for improving conversion based on observed performance.
• Drives national, regional, and local marketing plans and campaigns to support revenue objectives and grow the customer base in our primary industry sectors.
• Leads a collaborative process with stakeholder on coordinating campaign activities to maximize buyers’ engagement and sales revenue.
• Provides macro and micro insight for the territory and sectors responsibility to educate marketing stakeholders in order to improve performance and conversion.
• Serves as a liaison across departments and functional groups to articulate buyer demand based on equipment and industry specifications.
• Ensures the coordination and follow through the execution of all the campaigns across all platforms and media.
• Driven by research and data (including industries, customer, transactional and competitive), uncover insights and opportunities that will drive strategies to improve transactions and revenue objectives.
• Perform other duties as assigned.

Benefits

• Health Insurance
• Dental Insurance
• Vision Insurance
• 401(k) Plan
• Employee Assistance Program
• Paid Time Off
• Life Insurance