Director, Demand Generation

The Director of Demand Generation is responsible for owning the inbound and digital pipeline motion across global markets, and is accountable for marketing-sourced pipeline contribution against quarterly and annual targets. This role reports to the SVP of Marketing and requires working from the Recorded Future office in Boston, MA at least 3 days per week.

Requirements

• Ten or more years of B2B marketing experience, with five or more years leading demand generation functions
• Demonstrated track record of owning and hitting a marketing-sourced pipeline number
• Experience building and running enterprise ABM programs with sales as a co-owner
• Experience running demand generation across global markets
• Experience owning and managing a demand generation budget, including forecasting and performance-based reallocation
• Proficiency with Marketo, Salesforce, and at least one ABM platform
• Fluency applying AI to marketing workflows, including campaign optimization, content operations, personalization, and reporting at scale
• Strong analytical skills with a data-driven approach to campaign optimization and budget allocation

Benefits

• Medical, dental, vision, life insurance and 401K
• Equity
• Incentive compensation