Manager of Customer Analytics & Strategy - Orlando Based

We are seeking a highly analytical and strategic Manager of Customer Analytics & Strategy to lead data-driven initiatives that enhance customer engagement, optimize marketing performance, and drive business growth.

Requirements

• Lead the development and execution of customer analytics strategies to support CRM, loyalty, and omnichannel marketing efforts
• Extract and analyze large customer datasets using SQL to uncover actionable insights that improve targeting and personalization
• Build and maintain attribution models, forecasting tools, weekly reports, and performance dashboards for digital channels using Tableau, Power BI, and other platforms
• Develop and refine customer segmentation models using first- and third-party data to inform lifecycle marketing strategies
• Implement structured testing frameworks to validate hypotheses, improve conversion rates, and guide promotional planning
• Partner with media team to ensure consistent tagging, UTM structure, and clean campaign metadata/taxonomy
• Define and evaluate seasonal and promotional audiences for deployment across email, SMS, and paid media channels
• Leverage redemption analytics to improve offer efficiency and align incentives with customer behavior
• Translate complex analytical findings into clear, compelling insights and recommendations for non-technical stakeholders
• Partner cross-functionally with IT, Marketing, third-party vendors and senior leadership to ensure data quality, ETL process efficiency, and analytical alignment