This is a hybrid role based out of our Milwaukee HQ location. As the Product Manager II, you will be responsible for managing product lines throughout the entire product life cycle by interacting with all functional areas to implement tactical strategies for profitable growth.
Requirements
- Manage the entire life cycle of the defined product line within the business from strategic planning, product definition, tactical launch and end of life activities
- Perform 80/20 analysis on products, customers and markets to identify opportunities for focus and growth
- Develop & implements product line simplification strategies to maximize standard profit
- Determines customers' needs and desires by specifying the research needed to obtain market information
- Assesses market competition by comparing the company's product to competitors' products.
- Drives the most complex and/high value products into the market at maximum profit and sales
- Prepares and coaches sales team on product application information, product initiatives, and profitability equations
- Serves as a resource and partner with Sales during long-term contract negotiations
- Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes
- Provides source data for product line communications by defining product marketing communication objectives
- Obtains product market share by working with sales directors and strategic marketing to develop product sales strategies
- Conduct market studies, including VOC to understand new/adjacent market opportunities and assess viability
- Brings new products to market by analyzing proposed product requirements and product development programs; preparing return-on-investment analyses; establishing time schedules with engineering and manufacturing
- Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies
- Interface with internal departments including R&D, engineering, sales, marketing and support teams to ensure revenue and customer satisfaction goals are achieved
- Work with the Marketing Team to create and maintain marketing plans, advertising and sales tools
Benefits
- Medical, Dental, Vision and Prescription Drug Coverage
- Spending accounts (HSA, Health Care FSA and Dependent Care FSA)
- Paid Time Off and Holidays
- 401k Retirement Plan with Matching Employer Contributions
- Life and Accidental Death & Dismemberment (AD&D) Insurance
- Paid Leaves
- Tuition Assistance
