Manager, Faculty Marketing Strategy

The Faculty Marketing Manager is responsible for developing and executing a repeatable, scalable faculty marketing strategy that increases faculty preference, adoption, and usage, with a particular focus on turning AI innovation into teachability, peer validation, and practical classroom application.

Requirements

• Develop and execute faculty-focused strategies that convert interest in AI and innovation into practical teaching applications, stronger peer validation, and sustained product engagement.
• Build programs that support stronger faculty participation, improved segmentation, expanded advocacy, and greater alignment between faculty engagement and student preference outcomes.
• Lead faculty advisory and conference strategy by expanding participation in advisory boards, including dean, doctrinal, and other faculty-facing forums that help strengthen influence and advocacy.
• Support faculty-specific account planning by translating strategic priorities into actionable recommendations for field execution.
• Lead full faculty segmentation to prioritize products, content, and programs across key audiences such as legal writing and research faculty, clinics, doctrinal faculty, librarians, research faculty, and adjuncts.
• Own Tier A+ faculty target lists and engagement strategy, ensuring resources and outreach are focused on the highest-impact schools and faculty relationships.
• Develop differentiated messaging, program paths, and engagement strategies based on faculty segment needs, institutional context, and adoption opportunity.
• Support the creation of distinct faculty account plans for BPACs and LAs by translating faculty priorities into actionable targeting and engagement guidance.
• Design and manage faculty onboarding and follow-up sequences that improve conversion, repeat participation, and sustained engagement after programs and events.
• Coach and equip sales representatives with faculty-relevant content, messaging, and program guidance that improves faculty conversations and curriculum integration efforts.
• Lead the development of faculty-specific workflows that assist with practical use cases for library, LR&W, and doctrinal faculty.
• Build a sales and marketing motion around faculty-specific workflows, ensuring faculty value propositions are segmented, clear, relevant, and tied to practical use cases.
• Develop an “AI literacy in legal research and drafting” teaching toolkit, including content and supporting go-to-market approaches that make AI innovation more teachable and easier for faculty to adopt.
• Partner with Product, Go-to-Market, and Sales stakeholders to ensure workflows, teaching content, and faculty materials support broader adoption and engagement objectives.

Benefits

• Country specific benefits
• Annual incentive bonus