The Vice President of Performance Marketing is a strategic leadership role responsible for the end-to-end execution and optimization of our omnichannel growth engine. The ideal candidate is a data-obsessed leader who can balance digital innovation with traditional offline media to maximize revenue and scale the brand’s market presence.
Requirements
- Omnichannel Strategy: Develop and execute a holistic performance marketing roadmap across digital (Search, Social, Native, Programmatic) and offline (Direct Mail, Shared Mail) channels.
- Organic Growth (SEO): Oversee technical SEO and content strategies to drive sustainable, long-term organic lead volume.
- Affiliate & Partnership Management: Scale the affiliate portfolio by onboarding new partners, negotiating commission structures, and managing performance incentives.
- Direct & Shared Mail: Manage the lifecycle of physical mail campaigns, from list segmentation and creative testing to attribution analysis.
- Budget & Spend Management: Optimize $50M+ spend allocation to meet aggressive Marketing Cost % of Sales and ROI targets.
- Conversion Rate Optimization (CRO): Lead the strategy for landing page testing and website funnel optimization to improve lead-to-sale conversion rates.
- Data & Analytics: Monitor and report on key performance metrics (CPL, Lead-to-Sale, Marketing Cost % of Sales) to the executive team, providing actionable insights for pivot-points.
- Cross-Functional Collaboration: Partner with Brand, Mar-Tech, Accounting, Call Center and Sales teams to ensure lead quality and seamless tracking across the tech stack.
- Team Leadership: Lead and mentor 'The Hive' (in-house marketing team), fostering a culture of high performance, rapid testing, and professional growth.
- Vendor & Agency Management: Act as the primary point of contact for external agencies and partners to ensure peak performance and accountability.
- Brand Integration & Migration: Partner with the Brand Team to lead the performance marketing transition for divisional rebranding, ensuring zero loss in organic equity (SEO) and maintaining lead-flow stability across all paid channels during brand identity shifts.
- Greenfield Market Expansion: Develop and execute comprehensive 'Go-to-Market' playbooks for greenfield territories, utilizing a mix of marketing tactics to establish immediate market presence and scale lead volume from zero.
- Reporting & Communication: Report out performance marketing results and strategy to CMO, Executive Leadership Team, divisional P&L leaders and the Board of Directors, as necessary.
Benefits
- Generous Paid Time Off
- 401k Matching
- Retirement Plan
- Relocation Assistance
