Robert Half is hiring a VP, Performance Marketing to join the Marketing department. The role is instrumental in defining the long-term digital strategy and sustained growth of Robert Half's audience and customer base.
Requirements
- Develop and lead a long-term digital marketing strategy to engage, attract and retain customers with relevant, timely, and targeted communications.
- Develop, evolve, and automate dynamic customer segmentation strategies that increase the efficiency and performance of the marketing channel resulting in high quality client leads and candidate experiences and conversions.
- Drive the evolution of our lifecycle programs towards automated, trigger-based, dynamically personalized messages using various channels (Email, Web, SMS, Push, Social, Display) to carry a consistent experience.
- Define lifecycle marketing KPI's, and rigorously evaluate the health of existing campaigns through a testing program driving continuous optimization.
- Influence cross-functional teams, including marketing, product (BT), corporate services, and IT, to develop and execute holistic strategies for improving key business outcomes.
- Drive web strategy to identify and detail business requirements for new capabilities that will amplify the effect of web and lifecycle marketing efforts; acting as business leader for new capabilities, provide IT the business input they need to architect a fully integrated martech environment.
- Lead the recommendations program and strategy using our AI/Machine learning engines across communications. Influence strategy across platforms leveraging the technology and drive development of our AI engines with critical business cases.
- Manage the Marketing Automation team to enable global technical solutions, create infrastructure for speed and evaluate tools/technology.
- Oversee the global strategy and partner with country managers (MD’s) to enable results where most needed.
- Plan and return on a paid acquisition budget of ~$25M USD annually in in partnership with Finance and SVP Marketing.
- Lead negotiations and renewals for our annual job board and partner contracts, working closely with Purchasing, Business Transformation (LinkedIn) and the senior field leadership and executives, securing the best value for Robert Half.
- Develop, coach, and lead a high-performing team of 40 marketers and marketing automation developers.
- Create a culture of collaboration, creativity resulting in highly-engaged employees.
- Participate in various Business Transformation meetings related to Digital Marketing and Digital Strategy
- Present vision and performance results to the C-Suite, Operational Presidents, EDs, CMO and other corporate teams and stakeholders as needed.
Benefits
- group health insurance benefits (medical, vision, dental)
- FSA and HSA healthcare accounts
- life and accident insurance
- adoption and fertility assistance
- paid parental leave of up to 6 weeks
- short/long term disability
- paid time off for vacation, personal needs, and sick time
- Choice Time Off (CTO) up to 17 days per calendar year
- 11 paid holidays per calendar year
- opportunity to contribute to our company 401(k) savings and investment plan or deferred compensation plan (if eligible), with an employer match of 100% on the first 3% of your contributions for eligible employees
