Shopper Marketing Manager
rü früSalt Lake City, Utah, United States
Posted April 3, 2026
Full Time
About the Company
trü frü is a Utah-based company selling one-of-a-kind "better for you" Hyper-Chilled and Hyper-Dried real fruit immersed in premium chocolate to retail outlets nationwide.
Job Description
We are seeking a Shopper Marketing Manager to develop and execute retail media and eCommerce marketing strategies to drive awareness, demand, and conversion for trü frü's products across various platforms. The ideal candidate will have 3+ years of CPG experience in shopper marketing or digital commerce and a strong understanding of retail media networks, Amazon marketing programs, and ability to work closely with external agencies and internal cross-functional partners.
Requirements
- Bachelor's Degree in Marketing, Business or related area of study
- 3+ years of CPG experience in shopper marketing or digital commerce
- Proven track record of working cross-functionally
- Experience working with agencies, Amazon, US retailers, and managing product campaigns on platforms like Kroger.com and Instacart
- Microsoft Suite proficiency
- Ability to travel between 10-15% of the time while in role
Benefits
- Competitive salary
- Target bonus
- Flexible Paid Time Off
- Excellent health, dental & vision insurance
- Long-term disability and short-term disability insurance
- Employee Assistance Program (EAP)
- 401K retirement saving opportunity
- Casual office dress code
