Planning Manager Marketing

The Product Marketing Manager plays a pivotal role in driving growth and market penetration for World Travel Market (WTM) Latin America, one of the region’s leading travel industry events. This role is responsible for developing and executing comprehensive marketing strategies aligned with the Event Value Proposition (EVP) and broader portfolio objectives, with a strong focus on the Latin American travel ecosystem.

Requirements

• Strong understanding of marketing principles and audience engagement strategies, ideally within the travel, tourism, or events industry.
• Experience working across Latin American markets, with an understanding of regional dynamics, cultural nuances, and business environments.
• Ability to assess market potential and identify inclusive growth opportunities across diverse audiences.
• Proven experience building and maintaining relationships with external partners and stakeholders.
• Experience aligning marketing strategies with sales objectives, including account-based marketing (ABM).
• Strong communication skills (written and verbal), with the ability to engage diverse regional audiences.
• Analytical mindset with the ability to translate data into actionable insights.
• Comfortable representing the brand in external forums and industry settings.
• Experience working in cross-functional, international teams.
• Proficiency in marketing tools and reporting platforms; openness to adopting new technologies.
• Proven people management experience, with the ability to lead direct reports and effectively influence cross-functional and matrix teams across multiple geographies.
• Fluency in English is highly desirable.

Benefits

• We know your well-being and happiness are key to a long and successful career.