Sales Operations Manager

The Sales Operations Manager is responsible for the end-to-end management of the Sales Operations and Commercial Execution business unit across the United States and Canada. This role leads sell-out sales management with final customers (retailers) while ensuring best-in-class execution of brand strategy at the point of sale (POS) for CBI-represented brands, as well as the onboarding and development of new brands within the portfolio.

Requirements

• Bachelor’s degree in Business Administration, Marketing, Sales, or related fields (Master’s degree preferred).
• Proven experience leading sell-out sales and commercial execution within FMCG, retail services, or merchandising environments in the U.S.
• Strong hands-on experience with major national retailers (Walmart, Target, Kroger) and Hispanic retail chains.
• Deep understanding of sell-out-driven execution models, retail KPIs, category management, and trade marketing.
• Strong commercial acumen with experience in client leadership, brand development, and portfolio expansion.
• Proven ability to lead multicultural, geographically dispersed field teams.
• Advanced analytical skills with proficiency in Nielsen, POS data, Power BI, and retail execution platforms.
• Solid knowledge of U.S. labor and operational regulations (Canada experience is a plus).