Marketing Automation and Lead Management Specialist - Rockford, IL

Join Savant as a Marketing Automation & Lead Management Specialist to take ownership of our marketing automation platform, manage lead data, and ensure campaigns and workflows run smoothly behind the scenes to drive business growth.

Requirements

• Bachelor's degree in marketing, communications, or a related field
• 3–5 years of hands-on experience with marketing automation platforms
• Strong understanding of lead scoring, grading, and user journey mapping
• Salesforce or Pardot certifications
• Proficiency with Salesforce CRM
• Experience documenting workflows and training team members on automation processes
• Strong analytical skills to assess performance data and optimize automation logic
• Familiarity with data hygiene practices and compliance standards
• Experience with API-based integrations or middleware tools
• Knowledge of personalization tools and A/B testing platforms
• Experience with data enrichment and advanced segmentation strategies
• Basic HTML/CSS skills
• Background in B2B marketing or financial services
• High attention to detail and commitment to quality
• Experience collaborating with sales and business intelligence team
• Intermediate to advanced database management experience

Benefits

• Choice of Medical Plans
• Health & Wellness Accounts
• Flexible Dental Coverage
• Vision Insurance
• Company-Paid Life & AD&D Insurance
• Company-Paid Disability Coverage
• 401(k) with Company Match
• Generous Paid Time Off
• Additional Leave and Time Off Benefits
• Dress Code
• Employee Recognition
• Team Incentive Plans
• Employee Assistance Program
• Exclusive Discounts
• Wellness Reimbursements
• Additional Perks