At Signifyd, we help merchants confidently grow their businesses by building trusted relationships with their customers. Our advanced technology, combined with a team genuinely invested in our clients’ success, creates frictionless shopping experiences, approving more good orders, protecting revenue, and keeping customers happy.
Requirements
- Define and scale the NORAM customer marketing and experience strategy aligned to pipeline and revenue goals
- Build a cohesive, end-to-end strategy across trade shows, field events, and customer programs that drive significant pipeline growth
- Design meaningful persona-driven activations that build relationships with key buyers across ecommerce function,digital, risk and fraud.
- Act as a player-coach, setting direction while remaining hands-on in execution
- Serve as a strategic partner across GTM teams including Sales, Marketing, Customer Success, and Partnerships to align on target accounts, priority segments, key initiatives, and ensure programs are aligned to business priorities.
- Own the end-to-end customer marketing strategy across the lifecycle, driving engagement, retention, and expansion
- Build structured programs that turn customers into advocates, references, and growth drivers for the business
- Launch and scale referral programs that generate pipeline and strengthen customer relationships
- Identify and activate customer advocates through storytelling, references, and participation in events and campaigns
- Design customer-first experiences (e.g., advisory boards, customer events, advocate programs and community moments) that deepen loyalty and long-term relationships
- Partner with and manage a Senior Field Marketing and Events Manager to drive the planning and execution of trade shows, field events, executive dinners, and hosted experiences
- Partner closely with the ABM team to create differentiated, high-impact activations that drive engagement, strengthen relationships, and accelerate pipeline
- Design experiences that extend beyond the event moment and connect into broader customer and account journeys
- Manage vendors, budgets, logistics, and timelines end-to-end
- Develop repeatable playbooks to scale event programs effectively, including pre-, during, and post- event strategy and execution.
- Define and own success metrics across pipeline influence, engagement, and ROI
- Track and report on performance of events and customer marketing programs
- Continuously optimize programs based on data, insights, and feedback
Benefits
- Discretionary Time Off Policy (Unlimited!)
- 401K Match
- Stock Options
- Annual Performance Bonus or Commissions
- Paid Parental Leave (12 weeks)
- On-Demand Therapy for all employees & their dependents
- Dedicated learning budget through Learnerbly
- Health Insurance
- Dental Insurance
- Vision Insurance
- Flexible Spending Account (FSA)
- Short Term and Long Term Disability Insurance
- Life Insurance
- Company Social Events
- Signifyd Swag
