Paid Ads Content Strategist & Creator

We are seeking a data-driven content strategist and creator who can develop, execute, and optimize high-performing ad creatives for Meta (Facebook & Instagram), TikTok, YouTube, and Google Ads.

Requirements

• Develop and execute a content strategy specifically for paid advertising across Meta, TikTok, and Google.
• Research industry trends, audience behavior, and competitors best-performing ad creatives to refine SimplyGoods approach.
• Plan and optimize ad creatives for different campaign objectives (awareness, conversion, retargeting, etc.).
• Script, shoot, and edit high-performing short-form video ads (TikTok, Reels, Facebook Ads) tailored for different platforms.
• Write high-converting ad copy for headlines, captions, and landing pages.
• Create eye-catching static, GIF, and motion graphic ads using Canva, Photoshop, or similar tools.
• Repurpose user-generated content (UGC) and influencer assets into compelling ad creatives.
• Track ad performance metrics (CTR, ROAS, CPM, CPA) to optimize content for better results.
• Use Meta Ads Manager, Google Analytics, and TikTok Ad Insights to analyze audience engagement and conversion rates.
• Continuously test different ad creatives (hooks, formats, messaging) to improve efficiency and maximize budget.

Benefits

• Competitive salary and performance-based incentives for high ROAS ad creatives.
• Full creative ownership and iterate ideas quickly.
• Fast career growth opportunities.
• Remote work setup with a strong team culture that values creativity and innovation.