We are seeking a data-driven content strategist and creator who can develop, execute, and optimize high-performing ad creatives for Meta (Facebook & Instagram), TikTok, YouTube, and Google Ads.
Requirements
- Develop and execute a content strategy specifically for paid advertising across Meta, TikTok, and Google.
- Research industry trends, audience behavior, and competitors best-performing ad creatives to refine SimplyGoods approach.
- Plan and optimize ad creatives for different campaign objectives (awareness, conversion, retargeting, etc.).
- Script, shoot, and edit high-performing short-form video ads (TikTok, Reels, Facebook Ads) tailored for different platforms.
- Write high-converting ad copy for headlines, captions, and landing pages.
- Create eye-catching static, GIF, and motion graphic ads using Canva, Photoshop, or similar tools.
- Repurpose user-generated content (UGC) and influencer assets into compelling ad creatives.
- Track ad performance metrics (CTR, ROAS, CPM, CPA) to optimize content for better results.
- Use Meta Ads Manager, Google Analytics, and TikTok Ad Insights to analyze audience engagement and conversion rates.
- Continuously test different ad creatives (hooks, formats, messaging) to improve efficiency and maximize budget.
Benefits
- Competitive salary and performance-based incentives for high ROAS ad creatives.
- Full creative ownership and iterate ideas quickly.
- Fast career growth opportunities.
- Remote work setup with a strong team culture that values creativity and innovation.