Snap Inc is seeking a data-driven and strategic marketing leader to join Snap as Senior Manager, Advertiser Acquisition, responsible for driving Snap's efforts to attract, convert, and grow small and mid-sized advertisers globally.
Requirements
- Own Snap's global advertiser acquisition strategy, driving growth across both small and mid-sized advertisers through a combination of performance marketing and ABM initiatives.
- Develop and scale ABM programs — define account segmentation, intent data strategy, and campaign architecture to identify and convert high-value advertisers in partnership with BD.
- Oversee scaled digital acquisition programs (SEM, Display, SEO, CRO, and organic growth) to efficiently acquire small business advertisers and optimize for ROI.
- Create seamless acquisition-to-nurture journeys by partnering with BD and Sales Programs, ensuring smooth handoffs between marketing, sales, and activation teams.
- Collaborate with Product, Data Science, and Web teams to design conversion-optimized advertiser experiences tailored to different segments and maturity levels.
- Implement robust measurement and attribution frameworks to evaluate marketing effectiveness across both self-serve and ABM-driven channels.
- Identify and test emerging growth levers, including intent-based data tools, targeted placements in relevant industry publications, and new acquisition platforms.
- Lead and mentor a high-performing team, fostering a culture of experimentation, accountability, and measurable impact.
- Deep expertise in performance marketing, demand generation, and B2B acquisition across paid and organic channels.
- Proven experience building or scaling Account-Based Marketing programs, including segmentation, data architecture, and campaign orchestration.
- Strong understanding of B2B buyer journeys, lead scoring, and funnel optimization from awareness to conversion.
- Analytical and technical mindset with the ability to translate data into strategy and investment decisions.
- Familiarity with marketing automation, CRM, and ABM tools (e.g., Marketo, 6sense, Demandbase, Salesforce, HubSpot).
- Experience leading cross-functional growth initiatives in collaboration with Sales, Growth Strategy and Data Science.
- Exceptional communication and stakeholder management skills.
- Balance of creativity and rigor — blending testing, storytelling, and analytics to drive measurable results.
- Minimum Qualifications
- BS/BA degree or equivalent years of experience.
- 12+ years in digital marketing, growth, or ABM roles, ideally within a B2B or digital advertising environment.
- Proven track record of managing acquisition programs that deliver measurable ROI.
- Preferred Qualifications
- Master’s degree or MBA a plus.
- Experience leading ABM-driven growth initiatives and integrating them with broader demand-generation or BD pipelines.
- Hands-on experience with marketing automation, CRM, and analytics tools (e.g., Marketo, 6sense, Demandbase, Salesforce, GA4, Looker).
- Demonstrated success driving customer acquisition through both scaled and account-based motions.
- Passion for experimentation, innovation, and Snap’s mission to empower businesses through creativity and connection.
Benefits
- Paid parental leave
- Comprehensive medical coverage
- Emotional and mental health support programs
- Compensation packages that let you share in Snap’s long-term success!
