Marketing Data Scientist

SoFi is seeking a highly motivated Data Scientist to join the Marketing Data Science (MDS) team. The MDS team plays a crucial role in enabling data-driven decisions across SoFi's Marketing organization through robust analytics, modeling, experimentation, and measurement. The role is execution-focused, with ownership of recurring analytical deliverables and workflows, and supports both TV/DV media-specific optimization and broader marketing budget planning.

Requirements

• Bachelor’s degree in Computer Science, Statistics, Mathematics, Economics, Engineering, or a related quantitative field
• 2–4 years of experience in data science, analytics, or applied modeling roles supporting marketing, media, growth, or product analytics
• Strong proficiency in SQL and Python, with experience building analytical workflows and working with large, structured datasets
• Experience with forecasting, causal modeling, or Marketing Mix Modeling (MMM), including running model pipelines and supporting model interpretation
• Familiarity with marketing performance measurement across a broad range of channels, including upper- and lower-funnel investments
• Experience building and maintaining dashboards or recurring analytical deliverables using BI tools (e.g., Tableau or equivalent)
• Ability to translate analytical results into clear insights for non-technical stakeholders, with support from senior team members
• Strong attention to detail, structured problem-solving skills, and comfort working with ambiguous planning questions
• Collaborative mindset and ability to work effectively with cross-functional partners across Marketing
• Curiosity and motivation to grow toward greater ownership of forecasting, optimization, and stakeholder-facing work over time

Benefits

• Comprehensive and competitive benefits
• Equal employment opportunities (EEO)
• Reasonable accommodations for candidates with physical or mental disabilities