Performance Marketing Manager

This role focuses on developing and implementing comprehensive performance marketing strategies to drive B2B customer acquisition, retention, and revenue growth. The performance marketing manager will manage all online and offline advertising campaigns, conduct A/B testing, and leverage data analytics to optimize performance and maximize ROI. Collaboration with cross-functional teams is essential.

Requirements

• Bachelor's degree in marketing, communications, or related field.
• Proven experience in performance marketing with a focus on digital advertising.
• Strong understanding of martech, digital advertising platforms.
• Proficiency in analytics tools.
• Excellent analytical skills.
• Strong project management skills.
• Relevant certifications (e.g., Google Ads certification) are a plus.
• Proficient in customer sales management (CRM) systems such as Salesforce, SAP, HubSpot is an added advantage.
• Efficient at work with high level of attention to detail
• Experience in managing budgets and resources.
• Self-starter and independent innovator
• Demonstrated ability to think strategically and creatively to resolve challenges