Vice President, Marketing

Sony Music Australia is seeking a visionary and strategic VP, of Marketing to lead the development and execution of world-class marketing and creative initiatives across our diverse artist roster and commercial businesses.

Requirements

• Define and lead the overall marketing and creative strategy to elevate artists, grow audiences, and increase commercial impact.
• Manage frontline marketing, catalogue, promo & publicity and creative teams.
• Represent Sony Music Australia as a creative and strategic leader within the global Sony ecosystem.
• Shape and evolve the creative voice of the label, ensuring consistent, compelling storytelling across all platforms.
• Lead the creative vision for artist campaigns, including releases, branding, content, live performance marketing, and promotional assets.
• Oversee the production of high-impact brand and artist campaigns across digital, print, social, and experiential channels.
• Champion the use of emerging technologies, platforms, and content formats to engage global audiences.
• Drive audience acquisition, engagement, and retention strategies with a strong focus on ROI.
• Use data, analytics, and insights to track performance, optimise campaigns, and inform strategic decisions.
• Develop, manage, and optimise marketing and creative budgets.
• Drive ROI while maintaining high creative standards.
• Negotiate with vendors, agencies, and third-party partners to maximise value.

Benefits

• Private medical cover
• Generous pension scheme
• Life assurance
• Income protection
• Loads of music industry perks
• Time off over winter break