UA Manager

We're looking for a passionate and data-driven User Acquisition Manager to join our fast-growing mobile gaming company. In this role, you will be responsible for managing and optimizing marketing campaigns to drive profitable user growth for our portfolio of games.

Requirements

• Manage and optimize user acquisition campaigns across multiple ad networks and platforms, focusing on profitability (ROAS) and key KPIs like CPI and CTR
• Collaborate with the creative team to develop, test, and refine ad creatives, providing data-driven feedback and clear briefs to maximize engagement and conversions
• Build and maintain strong relationships with external partners, including ad platforms, networks, and agencies, to diversify UA efforts
• Monitor game performance metrics, including retention and LTV, to ensure acquisition of high-quality, engaged players
• Ensure data accuracy via MMPs, troubleshoot attribution issues, and make budget and optimization decisions based on reliable data
• Prepare regular performance reports and provide actionable insights to UA and Product teams, aligning the organization on growth strategy
• Conduct market research and competitor analysis to identify trends, growth opportunities, and best practices in mobile gaming and advertising
• Assist with budget management, ensuring campaigns are efficient and within allocated budget