Marketing Director, Brand Management
SwisherJacksonville, Florida, United States
Posted February 24, 2026
Full Time
About the Company
Swisher, a family‑owned consumer‑goods company founded in 1861, specializes in premium tobacco and nicotine products that blend tradition with innovation. Its flagship offerings include the iconic Swisher Sweets cigars, the American‑made Rogue oral nicotine line, and the high‑end Drew Estate collection featuring ACID, Liga Privada, and Undercrown. The company has expanded into non‑combustible and hemp‑based categories with brands such as Volt+Co, Mojo Energy Pouches, CRWNZ natural leaf cigars, and Hempire rolling papers, all produced in the United States. With headquarters in Jacksonville, Florida, and manufacturing in the U.S., the Dominican Republic, and Nicaragua, Swisher remains a leader in quality and creativity, attracting talent that values heritage and forward‑thinking design.
Job Description
Swisher is seeking a Marketing Director, Brand Management to lead the strategic direction, growth and profitability for a portfolio of brands within the company's broader brand ecosystem.
Requirements
- Develop and implement brand and business strategies for the product portfolio aligned with company objectives, market dynamics and consumer trends
- Own financial responsibility for the brand portfolio, including annual planning, forecasting and delivery of revenue, profit and share targets
- Lead brand positioning, architecture and marketing activation to build equity and engagement
- Manage relationships with influencers and other external marketing partners
- Lead pipeline development in partnership with R&D to drive meaningful innovation and product optimization
- Build, mentor and lead a high-performing team of professionals
- Oversee go-to-market strategies tailored for convenience store retail, digital platforms and emerging channels
- Partner with sales to optimize distribution and pricing strategies
- Champion consumer-centric thinking using insights and analytics to guide decisions on product development, advertising and investment allocation
- Serve as a senior cross-functional partner, collaborating with manufacturing, supply chain, finance, sales, legal, insights and business analytics teams to ensure brand growth is sustainable and scalable
- Lead, manage and develop a team of Brand Managers and marketing professionals
Benefits
- Base salary and bonus program
- Medical, dental, vision, life insurance
- Generous 401(k) Plan
- Defined Contribution Plan
- Paid vacation and paid holidays
- Tuition reimbursement
