Marketing Lead

We're looking for a strategic and hands-on Marketing Lead to lead Kaia's marketing efforts in Germany. This is a highly visible, full-stack marketing leadership role that blends creativity, performance rigor, and a deep passion for direct to consumer campaigns and creative writing.

Requirements

• 4 to 8 years of marketing experience with a strong background in growth or performance marketing
• Native-level proficiency in German (written and spoken)
• Experience in both early-stage and later-stage environments
• Experience in B2C or B2B2C marketing, ideally in healthcare, digital wellness, or consumer tech
• Analytical and data-driven, with strong experience using tools like Metabase, Google Sheets, and A/B testing frameworks
• Experience building high-impact user journeys and optimizing multi-channel funnels
• Experience leveraging AI tools for efficacy and efficiency gains in marketing activities
• Proven ability to lead and develop high-performing teams
• Excellent communication skills—able to distill complex ideas into compelling narratives
• Bias toward action, creative problem solving, and ownership
• Comfort navigating ambiguity and operating in a very fast-changing environment

Benefits

• Generous Paid Time Off
• 401k Matching
• Retirement Plan
• Visa Sponsorship
• Four Day Work Week
• Generous Parental Leave
• Tuition Reimbursement
• Relocation Assistance