Paid Media Expert
TalentXDBarcelona, Catalonia, Spain • Malta • Madrid, Community of Madrid, Spain • Andalusia, Spain
Posted April 15, 2026
Full Time
About the Company
Performance-driven lead generation company operating in highly competitive verticals, with a strong focus on iGaming (casino & sports betting) and Finance.
Job Description
Performance-driven lead generation company seeking Paid Media Expert to execute and optimize paid acquisition efforts across iGaming and Finance verticals.
Requirements
- Set up, manage, and optimize paid media campaigns across channels like Google Ads, Meta Ads, and TikTok.
- Monitor campaign performance daily, making data-driven adjustments to improve ROI and achieve CPA/ROAS targets.
- Conduct A/B testing on ad creatives, landing pages, and audience targeting to improve conversion rates.
- Analyze campaign data using tools like Google Analytics to identify trends, issues, and growth opportunities.
- Collaborate with designers and content teams to develop compelling ad copy and creatives.
- Report on key performance metrics to internal stakeholders, providing clear insights and recommendations.
- Assist in optimizing the customer acquisition funnel by analyzing user journeys and identifying areas for improvement.
- Stay up-to-date with new platform features, industry trends, and best practices in paid media.
Benefits
- Competitive Compensation
- Work-Life Balance
