Marketing Manager – International

Location: UK (remote)
Scope: EME & SEAPAC
Team: Marketing
Reports to: International Marketing Director

About tarte

tarteTM is the pioneer of high-performance naturalsTM and one of the fastest-growing beauty brands in the U.S. Founded nearly 25 years ago by CEO Maureen Kelly, tarte is built on a simple belief: beauty should deliver real results without compromise.

All products are cruelty-free, formulated without the “icky” ingredients (parabens, mineral oil, phthalates, and more), and powered by naturally derived ingredients. The brand is 85% vegan, with 100% vegan skincare, and proudly the #1 concealer brand in the U.S.*
tarte operates in over 20 countries in-store and ships to 50+ countries worldwide.

The Role

tarte cosmetics is seeking an experienced International Marketing Manager who will be responsible for collaborating with the Marketing Director to develop, drive & project manage 360 marketing programs for all new product launches & existing core heroes within the product portfolio. In partnership with the team, this role will assist in the execution of launch plans, implementation of strategic marketing initiatives, and creation of marketing assets & content. The ideal candidate is a self-starter, agile, organized, and should possess both analytical and creative skills with the ability to work independently and cross-functionally within the organization & with our Sephora retailer partners. Beauty experience is highly preferred.

Key Responsibilities:

• Drives the ideation, execution & project management of 360° marketing plans for new launches by working cross-functionally with teams including Trade Marketing, Digital Marketing, PR, Social, Influencer, Education, Events & our Sephora retail partners.
• Develops & refines brand & product messaging, ensuring key messaging is consistent across all customer touchpoints and curated for each market
• Lead the localization of marketing copy, & education materials for the international landscape
• Develops clear & thoughtful creative briefs for content, trade & social media team to create best-in-class assets
• Drives & contributes to content creation process with clear feedback & strategic direction
• Lead the understanding, execution, and optimization of paid media campaigns (digital, social, retail media), in collaboration with internal and external partners.
• Support international retail, PR, influencer, and event initiatives
• Secure and optimize marketing support across Sephora channels (media, CRM, social, in-store, digital).
• Support the development and activation of CRM strategies in partnership with Sephora, focused on recruitment, retention, and engagement.
• Manage international marketing calendars, timelines, and cross-functional deliverables
• Analyzes sales data, industry trends, product reviews, and competitive research to identify actionable insight
• Manage international marketing calendars, timelines, and cross-functional deliverables

Profile

• 5–7+ years of marketing experience, preferably in beauty, fashion, or consumer goods
• Proven experience managing international markets and go-to-market processes
• Strong project management and cross-functional collaboration skills
• Strong understanding of paid media, performance marketing, and campaign optimization
• Experience of working closely with retail marketing teams, ideally Sephora
• Highly organized, detail-oriented, and deadline-driven
• Advanced proficiency in Excel (analysis, tracking, reporting) and PowerPoint (clear, executive-ready decks)
• Ability to balance global strategy with local market needs, and comfortable managing multiple markets simultaneously
• excellent communication skills, fluent in English (written and spoken)

RequirementsBenefits