Lifecycle Marketing Manager
tastytradeChicago, Illinois, United States
Posted May 4, 2026
120000 - 148000 USD
Full Time
About the Company
IG US Holdings, Inc. is a fintech company that operates a family of brands, including tastytrade, tastylive, tastyfx, and tastycrypto, to democratize trading and empower individual investors.
Job Description
IG US Holdings, Inc. is looking for a Lifecycle Marketing Manager to own and optimize the complete customer journey from acquisition through retention, driving trading account growth and sustained engagement through data-driven, personalized campaigns across email, SMS, push, and in-app messaging.
Requirements
- 5-7 years of lifecycle marketing experience building and scaling lifecycle programs
- 3+ years of people management experience
- Expert-level proficiency with marketing automation platforms
- Proven track record executing personalized multi-channel campaigns (email, SMS, push, in-app)
- Strong analytical skills with experience using data analytics tools and CRO/experimentation methodologies
- Deep experience with customer segmentation and personalization at scale
- Actively incorporates AI tools into day-to-day marketing workflows to drive smarter decisions and better outcomes
Benefits
- Performance Bonuses
- Stock Purchase Options
- Medical/Vision/Dental Benefits
- 401k Plan
- 20 Paid Vacation Days
- 10 Paid Sick Days
- Gym Membership Reimbursement
- Commuter Benefits
- Pet Insurance
- Wellness & Mental Health Programs
- Charitable Donation Matching
- Two Paid Volunteer Days Off
- Daily catered lunch
- Full kitchen with snacks and beverages
- In-building gym
- Shuttle to/from Metra
