Director of Growth Marketing

Tava Health is seeking a Director of Growth Marketing to drive growth strategy and execution for its B2B and B2C go-to-market motions, scaling both the number of clients and providers served. The ideal candidate will have 12+ years of growth marketing experience, 3+ years leading a growth marketing function at a high-growth company, and deep expertise in performance marketing channels.

Requirements

• 12+ years of growth marketing experience with a track record of driving measurable, outsized growth
• 3+ years leading the growth marketing function at a high-growth company, including managing a team
• Deep expertise in performance marketing channels such as paid search, paid social, CTV, affiliate, and programmatic
• Strong B2B demand generation experience with SMB and/or enterprise audiences
• Excellent analytical skills with fluency in attribution modeling, marketing analytics platforms, media mix modeling, CAC/LTV frameworks, and budget/revenue forecasting
• Proven ability to partner with product, product marketing, and engineering teams on landing page and funnel experimentation and optimization
• Strong bias for action
• The ability to think creatively about the user experience, and a deep desire to transform and optimize it
• Demonstrated ability to communicate clearly to executive leadership

Benefits

• Competitive salary
• Stock options
• Tava mental health benefit - free access to therapy for you and your family
• Medical and dental insurance
• Monthly HSA contributions
• Generous PTO and paid holidays
• Work from home
• Paid parental leave
• Weekly team lunches