This role is responsible for leading the development and execution of marketing analytics strategies to enable cross-functional teams, and conducting deep-dive analysis of customer journey data and commercial data to generate regular insights for business.
Requirements
- Lead the development and execution of marketing analytics strategies
- Conduct deep-dive analysis of customer journey data and commercial data
- Develop and refine target customer profiles based on firmographics and behavioral data
- Identify and evaluate potential applications for products with a focus on high-growth opportunities
- Own and optimize dashboards, scorecards, and reporting tools for performance tracking and business insights
- Collaborate with marketing, sales, and product teams to define KPIs and measurement frameworks
- Drive data governance and ensure accuracy, consistency, and usability of marketing data
- Partner with global and regional stakeholders to align on analytics priorities and share best practices
Benefits
- Competitive salary
- Comprehensive benefits package
- Opportunities for career growth and development